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BPO [Business
Process
Outsourcing]
has been the latest mantra in India today. As the current sources
of revenue face slower growth, software companies are trying new ways to
increase their revenues. BPO is top on their list today. IT services
companies are making a quick entry into the BPO space on the strength of
their existing set of clients. We hope to address all issues related to
BPO in India on this portal.
We will attempt to
explain what it takes to setup a BPO facility in India. Actually,
setting up a
call
center
is capital intensive affair. An ordinary BPO center that takes care of
pure back office operation [e.g. payroll, data entry etc.] will not be
as expensive as a call center.
The philosophy
behind BPO is specific, do what you do best and leave everything else to
business process outsourcers. Companies are moving their non-core
business
processes
to outsource providers. BPO saves precious management time and resources
and allows focus while building upon core competencies. The list of
functions being outsourced is getting longer by the day.
Call
centers
apart, functions outsourced span purchasing and disbursement, order
entry, billing and collection, human resources administration, cash and
investment management, tax compliance, internal audit, pay roll...the
list gets longer everyday. In view of the accounting scandals in 2002
[Enron, WorldCom, Xerox etc], more and more companies are keen on
keeping their investors happy. Hence, it is important for them to
increase their profits. BPO is one way of increasing their profits.
If done well, BPO results in increasing shareholder value.
Typically, a
customer calls the call center [usually a toll-free number]. After
pressing numerous numbers [1 for English, 2 for Spanish, 3 for bank
balance!] the operator will answer your query by accessing the database.
Call centers address sales support, airline/hotel reservations,
technical queries, bank accounts, client services, receivables, tele-marketing,
market research.
If a bank shifts
work of a 1000 people from US to India it can save about $18 million a
year due to lower costs in India. According to Mckinsey, giant US pharma
firms can reduce the cost of developing a new drug, currently estimated
at between $600 million and $900 million by as much as $200 million if
development work is outsourced to India.
Benefits derived
from BPO can be summarized as follows:
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Outsourcing is not
new - it has been a popular management tool for decade. One can safely
say outsourcing has evolved :-
- 1960's -
time-sharing
- 1970's - parts
of IT operations
- 1980's - entire
IT operations
- 1990's -
alliances/tie-ups
- 2000's -
IT-enabled services
India has one of
the largest pool of low-cost English speaking scientific and technical
talent. This makes India one of the obvious choice to outsource to.
Dell, Sun Microsystems, LG, Ford, GE, Oracle all have announced plans to
scale up their operations in India. Others like American Express, IBM
and British Airways are leveraging the cost advantage India has to offer
while setting up call centers. Several foreign airline and banks have
too set up business process operations in India. Indian revenues from
BPO are estimated to have grown 107 per cent to $ 583 million and this
particular area employs 35,000 people in the year ending March 31, 2002.
Many European and
US companies have realized that they should focus on their main business
and outsource their Human Resource Department, accounting department
etc. Bingo! it is here exactly India fits in! Today US corporations have
embraced BPO wholeheartedly.
Managed Care
Companies, which is more popularly known as Healthcare payers, are
increasingly outsourcing business processes due to changing and
challenging business environment and technological and legislative
changes. There is a good opportunity for Indian BPO vendors in this
space. BPO vendors will need to have good domain knowledge, process
know-how and competence with technological solutions to cater to these
Manage Care Companies. |